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The consumer data and marketing ecosystem is broken

Lack of consumer control and
ownership
over their personal
data

Indirect,inefficient channels of
B2C engagement through a
network of middlemen

Massive centralization of data
by data aggregators
with very
little value is passed back to the
consumer

Mode of engagement is most
often a form of solicitation,
not
consent-driven mutual discovery

Our vision is to build an ecosystem that will decentralize the way B2C interactions take place across the entire consumer lifecycle.

An ecosystem that is trust and consent-driven, mutually beneficial, reduces waste, and maximizes value.

Awareness Data
Loyalty Rewards
Engagement Content
Introducing

A blockchain-powered data and interactions exchange that passes value and data ownership
back to the consumer, as well as increasing marketing effectiveness, data quality,
and customer loyalty for the enterprise.

All transactions on the platform will use the     token.

Core Functionality

Data permisson control
Price and reward settings
Offer and rewards discovery
Rewards wallet (CPX)
Interactive message inbox

Core Functionality

Target data scope management
Cost management
Rewards and offers management
External Integrations management
Interaction management

Powered By

APEX's data and interactions exchange protocol will be built using open source blockchain NEO, and the CPX token will be a NEP-5-based token. NEO's high performance, fast development, and unique built-in decentralized identity resolution features will power our next generation B2C data and engagement platform.

The Company Behind
  • 35+
    R&D Team
  • 200+
    Global + China
    enterprise customers
  • 47 Billion
    Data points processed
    annually (2017)
  • 360 Million
    Unique consumer profiles tracked
    and analyzed annually
Technology,Infrastructure,and Data Ecosystem Partners
250+ Customers in Brand Network and Growing

Over 32% have signed up for a trial-run of APEX at launch

Early CPX Investors
Core Management Team
  • Jimmy Hu
    Founder & CEO
    • - Oversees a combination of strategy, product, and vision
    • - Built internal marketing analytics for Microsoft, multi-year Microsoft technology contractor
    • - China & Asia big data and AI market advisor for Gerson Lehrman Group and multiple US financial institutions
    • - Forbes China 30 Under 30
    • - UC Berkeley BS Electrical Engineering & Computer Sciences
  • Tiger Yang
    Co-Founder & President
    • - Manages day-to-day operations of Chinapex
    • - Managed multiple internal data analytics projects for Microsoft, Global Sources, and various other clients.
    • - Keynote speaker at marketing technology and big data conferences such as GDMS, iDigital, & CBIS
    • - China Internet Weekly "Innovative Leader of the Year Award", and "Person of the Year 2016".
    • - UC Berkeley BS Political Economy, Minor EECS
  • Richard Wang
    CTO
    • - Director of Engineering @ Alibaba, managed a team of 30+ person R&D team
    • - CTO @ 360 Finance
    • - Team Lead @ Youku, Machine Learning
    • - Team Lead @ Microsoft
    • - Microsoft IT Pro Award and Future Star Award
    • - Software Engineering @ Autodesk
    • - Masters Computer Science from Tongji University
  • Robert Xu
    VP Product
    • - Product Director @ Alibaba, big data analytics division
    • - Ailbaba "Product Expert of the Year"
    • - Analytics and personalization recommendation system team leader @Sohu, one of China's largest internet platforms
    • - Director of big data products @ Emar
    • - Masters in Statistics from Renmin-University w/ focus on Machine Learning
Advisory Team
  • Dr. Laurent El Ghaoui
    Chief Scientific Advisor

    UC Berkeley Professor, Data
    Science
    Founder, Kayrros
    Founder, SumUp

  • Richard Wang
    Advisor & Investor

    Partner,
    DFJ Dragon

  • James Chou
    Business Advisor

    CEO,
    Microsoft Accelerator
    Shanghai

  • John Lin
    Business Advisor

    Associate Partner,
    Trinity Ventures

  • JC Xu
    Advisor

    Co-Founder,
    Badwater Capital

  • Kenneth Hsia
    Advisor

    Co-Founder,
    Badwater Capital

  • Lasse Clausen
    Advisor

    Crypto Investor,
    1KX

  • Christopher Heymann
    Advisor

    Crypto Investor,
    1KX

  • Richard Li
    Advisor

    Co-Founder,
    Alphablock
    Investments

  • Paul Yang
    Advisor

    General Manager,
    Oracle Marketing Cloud
    China

  • Jonathan Ha
    Advisor

    Founder & CEO,
    Red Pulse

  • Henry Wu
    Advisor & Investor

    Managing Director,
    Alacrity Canada

  • Wei Zhao
    Technology Advisor

    Director of Engineering,
    AppDynamics

  • Lihua Yi,
    Advisor & Investor

    Co-Founder,
    INBlockchain

  • Aaron Choi,
    Advisor

    Vice President
    BTC China

Token Sale
Token Sale Hardcap: $25M
50%
25%
10%
15%

Token Sale

Platform & Ecosystem Growth

Company Reserve

Team & Advisor

1 NEO: 1000 CPX
35%
30%
30%
5%

Research & Development

Marketing & Growth

Operations & Global Expansion

Advisory

Token Sale Timeline
  • Private
    Presale

    Sold Out

  • Public
    Announcement

    December 15

  • Public Presale

    Completed

  • Crowdsale Whitelisting

    January 15

  • Crowdsale

    January 29

  • Token Distribution

    February

  • Exchange Trading

    Early March

Augmenting the value of data and interactions on the Network

Marketing Data Activation and Automation Platform

Learn More

Enterprise Predictive AI

Learn More
Watch in action

Watch how brands and enterprises can use NEXUS to leverage blockchain, AI, and marketing technology to create personalized experiences for consumers and a better 1-to-1 relationship

Watch CPX Wallet in action

Watch how Wallet helps users get the most value and
ownership out of their own data and interactions with
brands, and at the same time discover new offers and
rewards they may be interested in.

Frequently Asked Questions (FAQ)